YPB Iconic Tote Bag –
Hangtag Development
Retail Hangtag Concept · Mechanical Art · Print Design
A clamshell hangtag concept for Abercrombie & Fitch’s YPB Iconic Tote, designed to communicate key product features within a compact retail format. The system combines product imagery, iconography, dimensions, and required retail information while maintaining the clean, athletic visual language of the YPB line.
Design Approach
The folded format creates additional space for product information without increasing the tag’s footprint on the garment. Visual hierarchy keeps the tote and its key benefits prominent while secondary details remain easy to scan at retail.
Production
The final mechanical was developed around print and finishing requirements, including fold placement, bleed, safe areas, hole positioning, barcode space, and alignment across the folded panels.
Clamshell Hangtag – Double-sided layout with front product imagery, core features, and a barcode for retail scanning.
Supplemental Tag – A compact tag reinforcing branding and key benefits through graphic patterns.
Product Specs
Main Hangtag Dimensions
Final Cut Size: 4.25” x 2.75”
Bleed Area: 0.125”
Safe Zone: 4.00” x 2.50”
Hole Placement:
Diameter: 0.181”
Centered at: 1.16” horizontally, 0.275” from the fold
Supplemental Tag Dimensions
Final Cut Size: 2.25” x 0.80”
Bleed Area: 0.125”
Safe Zone: 2.00” x 0.675”
Hole Placement: 0.10” diameter, centered at 0.40” horizontally
Selected Iterations
Final Mechanical
Back
Front
Retail Mockups
Top Panel
Bottom Panel
