hubba bubba
x
450 north brewing Co.
Concept Collaboration · Packaging Design · Illustration
The packaging treats the collaboration as a limited release rather than a simple brand crossover. Hubba Bubba’s bright colors, exaggerated typography, and nostalgic visual cues are reinterpreted through the bold, illustration-led language associated with 450 North’s cans, creating something that feels intentionally excessive, collectible, and distinct from either brand on its own.
A speculative collaboration between Hubba Bubba and 450 North Brewing, inspired by the brewery’s highly sought-after, limited-release SLUSHY beers. Known for unconventional flavor combinations, collectible can art, premium pricing, and release-driven drops that frequently sell out, 450 North turns each new beer into an event. Hubba Bubba’s unmistakable bubble-gum nostalgia creates a natural fit for that playful, highly collectible world.